As (and if) they spend more time in the game, publishers get further monetization opportunities. Now, they simply download it for free and start playing. With the rise of the free-to-play model, players no longer have to part with money to try a mobile game. All roads lead back to player retention, further monetization and additional revenue streams for publishers.

Players have opportunities to engage further with their game’s community in exchange for in-game currency or other benefits. In modern games, players receive access to a whole new ecosystem of additional premium features and content, live operations and support mechanics, and relevant advertising.

The days of going into a retail store, buying a game and ending the sales process may soon be gone. We’ve already discussed revenue streams in gaming and how they have evolved. In my experience, the only way to really be sure you’re using the right platform is through trial and error and constantly monitoring viewing patterns and interactions to see what is resonating. However, it’s not as simple as syndicating content across different platforms.Įach platform has a different type of audience with diverse needs and consumption habits, so it’s crucial that the right content is on the right platform. They seem to enjoy a network effect that helps pave their road to fame.Īs with gaming, digital entertainment companies need to ensure that they can present their content via any channel the consumer wants, whenever they want it. Many popular games are early movers in app stores or social media feeds. Often, people discover these games via their primary consumption device, their phones. If anything, they might describe playing games like Farmville and Candy Crush as more of a hobby. Ironically, people who enjoy mobile gaming don’t always class themselves as gamers. Getting your game in the right hands as quickly as possible seems to be a key factor for success. With the growth of mobile gaming, it’s clear to me that certain game publishers have succeeded thanks to being on the right platform and the right device. Complex announced a collaboration between the Hot Ones show and Reebok to create three pairs of branded sneakers. Many streamers now offer branded merchandise.Īnother example of how digital publishing has diversified into multiple areas is Complex Media and First We Feast, the makers of the popular Hot Ones show where celebrities are challenged to eat insanely hot chicken wings. While this strategy is still in its infancy for digital publishers and creators, we are beginning to see them building brands. Angry Birds creator Rovio has gone on to release apparel, toys and TV shows. Some prime examples are Tomb Raider, Resident Evil, Assassin’s Creed, Doom and Angry Birds, which have all been given the Hollywood treatment with movie releases.

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